Golrang Ventures held its fifth Trust event, centered around recruiting taste and flavor evaluators to collaborate with the Research and Development (R&D) Department of Masterfoodeh.
On Monday, January 29, 2024, Golrang Ventures hosted talented and interested colleagues from Golrang Group with the aim of selecting sensory taste evaluators through a gamification-based approach. The fifth Golrang Ventures Trust event brought together 40 colleagues selected from 139 applicants, including middle managers, department heads, supervisors, specialists, and technicians. Applicants also included colleagues from the Security and Protocol departments.
Screening
As the fifth Trust event was held with the aim of selecting sensory evaluators for Masterfoodeh’s Research and Development (R&D) Department, participants were selected to attend the event after undergoing two stages of quantitative and qualitative screening. The screening process began with the registration form itself, as applicants’ responses reflected their level of ability and interest.
The Event
Participants were divided into eight groups of five, with one evaluator from either the Masterfoodeh or Golrang Ventures team assigned to each group, and then entered the gamification stage. The event’s gamification activity, titled The Seventh Sense, was designed and implemented in collaboration with Bazipedia Startup, based in Mashhad, Razavi Khorasan Province.
The first stage involved testing 10 simple and blended chewing gum flavors, through which the first- and second-place participants in each group were identified and given priority on the list of candidates for collaboration with Masterfoodeh.
At this stage, each participant received a pre-designed board game consisting of a box, 10 cones containing 10 different chewing gum flavors, and an answer sheet for recording their identifications. Identifying and recording the product flavors was carried out through a gamified approach, and participants ranking first through fifth in each group were determined.
The second stage was designed to add excitement to the event. The first-place participant from each group took part in this stage, facing a board game containing 10 different gummy candy products. Participants were required to identify the shapes of the gummies using their sense of touch through their tongues.
Selected Participants
The fifth Masterfoodeh event began with 138 applicants, of whom 40 were selected to participate. During the event, the first-place participants from each group, totaling eight individuals, were selected as the first priority, while the second-place participants from each group were selected as the second priority.
As all event information was fully recorded, this prioritization can be extended to include all 40 selected participants.
Finally, Hot Cup awarded three shopping vouchers worth 5 million, 3 million, and 2 million tomans to the three winners of the event’s second stage.
Results
Following the event, all reports and information related to the event were provided to Masterfoodeh. Based on the selected participants’ priority rankings and its own needs, Masterfoodeh will subsequently collaborate with these individuals to develop new products and improve its existing products.
This was not the first collaboration between Golrang Ventures and Masterfoodeh. The two companies had previously participated in the Food Industry Technology Exchange Event, organized by Iran National Innovation Fund, on Tuesday, May 30, 2023, to present Masterfoodeh’s technological needs, alongside knowledge-based companies from the food industry across the country and industry players such as Zar Group, Pegah, Mihan, Baraka, Cenan, and Masterfoodeh.
Trust
The Golrang Ventures Trust event series is organized as knowledge-driven and interactive events aimed at supporting Golrang Group’s subsidiary companies, bringing together colleagues from various organizational levels depending on the topic of each event.
These events are held as informal, knowledge-driven gatherings aimed at fostering collaborative thinking, mutual support, learning, interaction, and networking. So far, five Trust events covering five different topics have been held across Golrang Group. As part of its efforts to develop the innovation ecosystem, Golrang Ventures, the corporate venture capital arm of Golrang Group, has collaborated with the knowledge-based, credit, finance, technology, and research and development departments of the Group’s subsidiary companies through these events.
The Trust event series will continue to expand into more diverse areas and activities.
We are fascinated by the future; beyond limitations.
