Tourism has always been an attractive market due to its size and share of about 5-6% of the country’s GDP. At Golrang Ventures, we began researching and studying the market in the field of tourism and its potential inside and outside the country, such as accommodation, OTA, etc., starting in 1402. At the same time, we also studied the active businesses in this field.
In June, Golrang Ventures formed a relationship with the startup Shab. Given the good knowledge that had been gained from this market, a thorough valuation and evaluation process was carried out over a two-month period, and ultimately, the investment received initial approval, after which the contract signing process began.
Golrang Ventures, as the venture capital arm of Golrang Industrial Group, focuses its investments on the safflower value chain and is working to reduce costs and increase productivity in the complex. On the other hand, developing existing markets and creating new markets is also very attractive. In line with this vision, we examine innovative and developable areas and enter them. Golrang Ventures is trying to add new values to that area by using the existing capacity in Golrang Industrial Group.
With the market potential of approximately 45,000 Golrang Industrial Group associates across the country and the needs of subsidiary companies in the field of human resources and creating tourism benefits for them, a link was created between this group and a business in this field.
Golrang Ventures considers the Shab team to be the most important reason for choosing Shab among the businesses reviewed, emphasizing that it is the characteristics of the team that shape the business.
